LOCATION NEW YORK, NY

CLIENT FAHERTY

CATEGORY RETAIL

ROLE CONCEPT DESIGN, FABRICATION + INSTALLATION

For a Spring 2020 campaign, FIERST STUDIO was commissioned to create and execute a display concept inspired by travel. Taking inspiration from the words of Georgia O’Keeffe, “to create one’s own world takes courage,” we designed a window of possibilities.

Our studio concept tells a story of creating one’s own destination. The display references an innate desire to resolve one’s journey in life while celebrating the process of getting there. FIERST STUDIO produced hand-made backdrops, custom graphics, and eclectic prop sourcing, to roll-out this design in 16 locations nationwide.